Explore the sections below to learn more about the services available and how I work with clients.
Fractional Marketing Support & Services
Brand Development
Strategic support to help biotech and healthcare companies define their identity, positioning and market presence.
Brand narrative and positioning
Value proposition development
Competitive differentiation analysis
Messaging Strategy
Content Strategy & Development
Developing strategic messaging that helps biotech and healthcare companies communicate the value of their products and services clearly across technical, commercial and stakeholder audiences.
Audience identification and definition
Product and service messaging
Website content and messaging refinement
GTM messaging and campaign strategy
Investor and stakeholder communications
Developing integrated content strategies, content plans and scientific storytelling assets that translate complex healthcare and biotech concepts into clear, engaging and commercially relevant communications across the customer journey.
Long-form scientific content that explores complex topics and supports scientific education (e.g. whitepapers and eBooks)
Short-form content that communicates scientific concepts, applications and technologies (e.g. application notes, articles and blogs)
Sales enablement content designed to support product positioning and portfolio communication (e.g. product flyers, brochures and presentations)
GTM Campiagns
Developing integrated go-to-market campaigns that align messaging, scientific storytelling and multichannel activation strategies to support product launches, customer engagement and commercial growth across healthcare and biotech markets.
Product launch and commercialization campaigns
Audience segmentation and nurture strategies
Webinar, digital and email campaign development
Scientific education and thought leadership programs
Lead generation and pipeline-focused campaigns
Cross-functional campaign coordination and execution
Investor Communications
Supporting investor and stakeholder engagement through clear, strategically aligned communications that translate complex scientific and commercial concepts into compelling business narratives.
Investor presentations and pitch deck content
Corporate positioning and company narrative development
Scientific and commercial storytelling for funding and partnership discussions
How I Work
Typical timelines range from 1–2 weeks for short articles and 4–6 weeks for longer projects such as white papers or eBooks, depending on the availability of technical information and internal review timelines.
1. Initial Consultation
We begin with a conversation about the scientific topic, project goals, target audience, and intended outcomes. Due to time zone differences, calls are typically scheduled from 2:00 PM EST onward or 8:00–11:00 AM London/GMT.
2. Research & Project Outline
Background research is conducted as needed, and a structured outline is developed to clarify the content approach, key messages, and scope. This outline is reviewed and confirmed before drafting begins.
3. First Draft Development
Once the outline is approved, the first draft is prepared, integrating scientific references and SEO-informed terminology where appropriate.
4. Review & Revisions
Projects typically include two rounds of revisions to refine clarity, technical accuracy, and messaging. Revisions include edits, clarifications, and minor structural adjustments within the agreed project scope. Substantial changes to scope or direction may require additional project scoping.
5. Final Delivery & Design Support
Final content is delivered in the agreed format. Visual design guidance, slide content, or layout support can be incorporated or coordinated with internal design teams if required. Graphic design and layout services can also be arranged for an additional fee, with final InDesign source files provided to the client upon completion.