Your product is complex.
Your marketing shouldn’t be.
I help science and technology companies turn complex technology into a business that’s ready to grow.
From finding the commercial angle to defining your brand, creating the content, and building the go-to-market strategy to win business.
Is your marketing activity translating into pipeline?
Whether you are building your marketing from scratch or trying to make an existing program work harder, the challenge is the same which is connecting what you do to commercial growth.
For new science and technology companies, that might mean figuring out your positioning, defining your message and building the content and channels you need to get in front of the right buyers.
For established B2B companies, it might mean untangling disconnected campaigns, content and channels that are generating activity but not enough business.
And there's a newer challenge everyone faces. AI and zero-click search are changing how buyers discover and evaluate companies, often before they ever reach your website. Your content now has to work harder to earn that influence.
The goal is simple: make your marketing work as hard as your technology.
Where I can help
Messaging
Value proposition
Differentiators
Messaging pillars
Brand messaging
Define your position in the market and develop clear messaging that communicates your value and sets you apart.
Content
Content strategy
LinkedIn ghostwriting
Thought-leadership
Sales enablement
Create content that brings your messaging to life, drives inbound interest, supports the buyer journey and gets you noticed.
Go to Market
GTM strategy
PPC
LinkedIn ads
Email nurture
Turn your messaging and content into visibility, engagement and opportunities with the right buyers.
Results that matter
Real impact. Measurable Growth
US $3.5M
Growth of marketing-influenced pipeline in 12 months
3.6x
Increase in organic website traffic in 12 months
17% → 25%
Improvement in PPC conversion rate in 3 months
Meet Valerie Midgley
I support science and technology companies turning complex ideas into marketing that builds understanding, adoption and commercial growth.
I started my career in molecular biology before moving into scientific communication and marketing. That background allows me to understand complex technologies while keeping the commercial purpose in view.
Over the past 15 years, I have worked across life sciences, diagnostics and healthcare, developing positioning, messaging, content, buyer journeys and campaigns for products that require education, trust and multiple stakeholders to reach a decision.
I work comfortably across scientific, product, sales and leadership teams, translating technical expertise into clear communication that connects with the people involved in buying and adopting it, as AI and search continue to change how they find it.
Today, I provide senior strategic and hands-on marketing support, from a focused piece of work to a broader connected project.
CREDENTIALS
