Your product is complex.
Your marketing shouldn’t be.
I help science and technology companies turn complex technology into a business that’s ready to grow.
From finding the commercial angle to defining your brand, creating the content, and building the go-to-market strategy to win business.
Is your marketing activity translating into pipeline?
Whether you are building your marketing from scratch or trying to make an existing program work harder, the challenge is the same which is connecting what you do to commercial growth.
For new science and technology companies, that might mean figuring out your positioning, defining your message and building the content and channels you need to get in front of the right buyers.
For established B2B companies, it might mean untangling disconnected campaigns, content and channels that are generating activity but not enough business.
And there's a newer challenge everyone faces. AI and zero-click search are changing how buyers discover and evaluate companies, often before they ever reach your website. Your content now has to work harder to earn that influence.
The goal is simple: make your marketing work as hard as your technology.
Where I can help
Messaging
Value proposition
Differentiators
Messaging pillars
Brand messaging
Define your position in the market and develop clear messaging that communicates your value and sets you apart.
Content
Content strategy
LinkedIn ghostwriting
Thought-leadership
Sales enablement
Create content that brings your messaging to life, drives inbound interest, supports the buyer journey and gets you noticed.
Go to Market
GTM strategy
PPC
LinkedIn ads
Email nurture
Turn your messaging and content into visibility, engagement and opportunities with the right buyers.
15+ YEARS
Turning marketing into measurable growth.
US $3.5M
Growth of marketing-influenced pipeline
3.6x
Increase in organic website traffic
12 MONTHS
17% → 25%
Improvement in PPC conversion rate
12 MONTHS
3 MONTHS
Meet Valerie
I support science and technology companies turning complex ideas into marketing that builds understanding, adoption and commercial growth.
I started my career in molecular biology before realising I was more interested in learning and sharing science than doing the experiments. That led me into sales, eventually, marketing, where I’ve spent the past 15+ years helping companies turn complex science, technology and data into marketing people can actually understand and act on.
I’ve worked across life sciences, diagnostics, healthcare and technology, helping companies find the story in what they do, from positioning and messaging to content, campaigns and buyer journeys.
I’m comfortable talking science with scientists, data with technical teams, strategy with leadership and commercial outcomes with sales. I bring those perspectives together to develop marketing that connects with an audience.
And as AI and search change how people discover, evaluate and buy, content needs to do more than explain. It needs to earn attention, build trust and give people a reason to engage.
Whether you need someone to ghostwrite your LinkedIn posts, sharpen your messaging, build a content strategy or step in as a senior marketing partner, I can plug in wherever you need me.
CREDENTIALS
